I help visionary leaders to orchestrate growth across marketing, digital and sales.

Fractional | Interim | Studio Services

Future growth isn't a multiple-choice answer. Today, navigating change requires creative leadership to grow. At AI-speed. I’m Alex, your boardroom partner for growth. Let’s make it happen!

The organizations that thrive will be those where leaders blend technological abilities with human skills like emotional intelligence, creative problem-solving and relationship building. 

- McKinsey Global Institute (January 2026)

Hi, I’m Alex

With 15+ years experience working globally as creative agency leader, I help Founders and leadership teams to unlock strategic creativity, fuel faster decision making and scale growth.

Expect strategically grounded creative leadership with MBA-educated acumen, and a globally tested commercial grit, backed by a toolbox of models, playbooks, and capabilities across business innovation, positioning, marketing, team development, and digital.

As a fractional executive and interim manager, I typically work directly with founders of startups and scale-ups, delivering my best work when the stakes are high and a close side-by-side collaboration is needed to solve business-critical challenges. I also take assignments from creative agencies or clients-side inhouse agencies.

Interested?

Let’s grab a coffee and explore a match!

Alex van Straaten - Interim project manager, team lead and fractional executive driving creative leadership and growth for startups, scale-ups and brands orchestrating marketing, sales and digital in The Age of AI. On the streets of Amsterdam.
    • Fractional embedded, ongoing executive leadership roles, usually 1–3 days a week. Turning strategy into execution across marketing, digital and sales.

    • Interim project-based roles. Normally 3-4 days per week. Cracking critical projects that demand leadership and execution to support inhouse teams.

    • Building a compound growth framework with creativity at its core. Deadline driven delivery of time and materials at AI speed.

    • No strategy decks that gather dust, but rolled-up sleeves sprints to deliver brand systems, websites, content and campaigns. Side by side with your team.

    • Default (but adaptive) sprint program: 1 day prototyping, 1 week shipping and 1 month orchestrating.

    • Growth loops can run simultaneously and compound, to multiply results.

    • Drop me a line if you’re interested in learning more.

This is what I do

Welcome to the Creative Age

You've built something real, passed the messy phase with your team. But now, the path forward isn’t always that crystal clear anymore. Although you operate AI-fluent, data-driven and optimise continuously, real life business challenges turn out to be ambiguous and multi-dimensional:

“Do we pivot left or right?”

“What should our product actually feel like?”

“Our client base shrinks, why?”

In the Age of AI, Creative Leadership isn't a nice to have, it’s a core leadership competence. Organizations that thrive, blend tech and AI with human creativity.

I’m your creative boardroom partner and orchestrate marketing, digital and sales that iteratively compound into growth.

Creativity will be the defining traits that set human leaders apart from automation and AI-driven decision-making in 2026. The courage to agine, test, and reshape the future of your organisation.

- Forbes

Let’s talk

Interested in discussing your challenge and exploring a match? Let’s grab a coffee!